Efficient ranking in sponsored search

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 7090 LNCS, Issue , 2011, Pages 254-265

  Lahaie, Sébastien ^a   McAfee, R Preston ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMPUTER SCIENCE; COMPUTERS;

CLASS OF DISTRIBUTIONS; CLICK-THROUGH RATE; EMPIRICAL ANALYSIS; LOG-NORMAL DISTRIBUTION; NATURAL EXPONENTIAL FAMILY; SPONSORED SEARCH AUCTIONS; SPONSORED SEARCHES; THE STANDARD MODEL;

QUALITY CONTROL;

EID: 82955177002     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-25510-6_22     Document Type: Conference Paper

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