Assessing the shapes and speech sounds that consumers associate with different kinds of chocolate

Journal of Sensory Studies

Volumn 26, Issue 6, 2011, Pages 421-428

  Ngo, Mary Kim ^a   Spence, Charles ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND NAMES; COMMERCIAL FOODS; CROSS-MODAL; DATA COLLECTION; FOOD QUALITY; FOOD TESTING; INTERNET BASED; LINE SCALE; MILK CHOCOLATE; POTENTIAL UTILITY; PRODUCT PACKAGING; SENSORY ATTRIBUTES; SPEECH SOUNDS; TESTING PROTOCOLS;

ABSTRACTING; EXPERIMENTS; FOOD PRODUCTS; INTERNET PROTOCOLS;

MINTS;

EID: 82855176987     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2011.00359.x     Document Type: Article

References (21)

1. CRISINEL, A.-S. and SPENCE, C. 2011. The impact of pleasantness ratings on crossmodal associations between food samples and musical notes. Food Qual. Prefer. (in press). doi:10.1016/j.foodqual.2011.10.007.
2. CRISINEL, A.-S. and SPENCE, C. 2010. As bitter as a trombone: Synesthetic correspondences in non-synaesthetes between tastes and flavors and musical instruments and notes. Atten. Percept. Psychophys. 72, 1994-2002.
3. DELWICHE, J. 2004. The impact of perceptual interactions on perceived flavor. Food Qual. Prefer. 15, 137-146.
4. DENSCOMBE, M. 2009. Item non-response rates: A comparison of online and paper questionnaires. Int. J. Soc. Res. Meth. 12, 281-291.
5. GALLACE, A., BOSCHIN, E. and SPENCE, C. 2011. On the taste of "Bouba" and "Kiki": An exploration of word-food associations in neurologically normal panellists. J. Cogn. Neurosci. 2, 34-46.
6. HENRICH, J., HEINE, S.J. and NORENZAYAN, A. 2010. The weirdest people in the world? Behav. Brain Sci. 33, 61-135.
7. HINTON, L., NICHOLS, J. and OHALA, J.J. 1994. Sound Symbolism, Cambridge University Press, Cambridge.
8. KENNEDY, J. and HEYMANN, H. 2009. Projective mapping and descriptive analysis of milk and dark chocolates. J. Sensory Studies 24, 220-233.
9. KLINK, R.R. 2000. Creating brand names with meaning: The use of sound symbolism. Market. Lett. 11, 5-20.
10. LEFEVER, S., DAL, M. and MATTHIASDOTTIR, A. 2007. Online data collection in academic research: Advantages and limitations. Br. J. Educ. Technol. 38, 574-582.
11. NGO, M.K., PIQUERAS-FISZMAN, B. and SPENCE, C. 2011. On the colour and shape of still and sparkling water: Implications for product packaging. Food Qual. Prefer. (in press).
12. NGO, M.K., MISRA, R. and SPENCE, C. 2011. Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content. Food Qual. Prefer. 22, 567-572.
13. RIVA, G., TERUZZI, T. and ANOLLI, L. 2003. The use of the internet in psychological research: Comparison of online and offline questionnaires. CyberPsychol. Behav. 6, 73-80.
14. ROBSON, D. 2011. Kiki or bouba? In search of language's missing link. New Scientist 16 July 2821, 30-33.
15. SPENCE, C. 2011. Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism. J. Consum. Psychol. (in press). doi:10.1016/j.jcps.2011.09.004.
16. SPENCE, C. 2011. Crossmodal correspondences: A tutorial review. Atten. Percept. Psychophys. 73, 971-995.
17. SPENCE, C. and GALLACE, A. 2011. Tasting shapes and words. Food Qual. Prefer. 22, 290-295.
18. STEVENSON, R.J. 2009. The Psychology of Flavour, Oxford University Press, Oxford, UK.
19. THAMKE, I., DÜRRSCHMID, K. and ROHM, H. 2009. Sensory description of dark chocolates by consumers. Food Sci. Technol. 42, 534-539.
20. VERHAGEN, J.V. and ENGELEN, L. 2006. The neurocognitive bases of human multimodal food perception: Sensory integration. Neurosci. Biobehav. Rev. 30, 613-650.
21. YORKSTON, E.A. and MENON, G. 2004. A sound idea: Phonetic effects of brand names on consumer judgments. J. Consum. Res. 31, 43-51.