A modified fuzzy analytic hierarchy process based multicriteria decision making methodology for assessing e-commerce website quality: A case study in Turkey

Proceedings of the World Congress on Engineering 2011, WCE 2011

Volumn 2, Issue , 2011, Pages 1174-1178

  Aydin, Serhat ^a   Kahraman, Cengiz ^b  

^a TURKISH AIR FORCE ACADEMY   (Turkey)

^b ISTANBUL TECHNICAL UNIVERSITY   (Turkey)

Author keywords

AHP; Decision making; Fuzzy set theory; Multicriteria decision making; Website quality

Indexed keywords

AHP; COMPLEX STRUCTURE; DECISION MAKERS; EMPIRICAL STUDIES; FUZZY ANALYTIC HIERARCHY PROCESS; FUZZY NUMBERS; HIGH QUALITY; INTEGRAL VALUES; MATHEMATICAL CALCULATIONS; MULTI CRITERIA DECISION MAKING; MULTI-CRITERIA DECISION MAKING PROBLEMS; PROSPECTIVE CUSTOMERS; QUANTITATIVE FACTORS; TRIANGULAR FUZZY NUMBERS; WEBSITE QUALITY;

ANALYTIC HIERARCHY PROCESS; ELECTRONIC COMMERCE; FUZZY LOGIC; FUZZY RULES; FUZZY SET THEORY; HIERARCHICAL SYSTEMS;

DECISION MAKING;

EID: 80755174423     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (18)

1. Kim, D. J., Kim, W. G., and Han, J. S., "A perceptual mapping of online travel agencies and preference attributes", Tourism Management, vol. 28, no 2, pp. 591-603, 2006.
2. Kaya, T., "Multi-attribute Evaluation of Website Quality in Ebusiness Using an Integrated Fuzzy AHP TOPSIS Methodology", International Journal of Computational Intelligence Systems, vol. 3, no 3,pp. 301-314, 2010.
3. Y. Lee and K. A. Kozar, "Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach", Decision Support Systems, vol. 42, pp.1383-1401.,2006. (Pubitemid 44648431)
4. Lightner N., "Evaluating E-Commerce functionality with a focus on customer service", Communications of the ACM. Vol. 47,no. 10, pp. 88-92, 2004. (Pubitemid 40085730)
5. Torkzadeh G., Dhillon G., "Measuring factors that influence the success of Internet commerce", Information Systems Research, Vol. 13, pp.87-204, 2002.
6. Van der Merwe R., Bekker, F., "A framework and methodology for evaluating ecommerce websites, Internet Research", Electronic Networking Applications and Policy, vol. 13, no. 5, pp. 330-341, 2003.
7. Benbunan-Fich, R., "Using protocol analysis to evaluate the usability of a commercial website", Information and Management, vol. 39,pp. 151-163, 2001. (Pubitemid 32903865)
8. H.H. Bauer, T. Falk, M. Hammerschmidt, e TransQual: A transaction process-based approach for capturing service quality in online shopping, Journal of Business Research 59 (7), 2006, pp. 866-875. (Pubitemid 43811679)
9. Harison E., Boonstra A., "Reaching new altitudes in ecommerce: Assessing the performance of airline websites", Journal of Air Transport Management, vol. 14, 92-98, 2008.
10. Saaty, T. L., The analytic hierarchy process. New York: McGraw-Hill, 1980.
11. Zadeh, L. A., "Fuzzy sets", Information and Control, vol. 8, pp. 338-353, 1965.
12. P.J.M. Laarhoven and W. Pedrycz, "A fuzzy extension of Saaty's priority theory", Fuzzy Set Systems, vol. 11, pp. 229-41, 1983. (Pubitemid 14507023)
13. Buckley J.J., "Fuzzy eigenvalues and input-output analysis", Fuzzy Set Systems vol. 34, pp. 187-95, 1990.
14. Chang D.Y., "Applications of the extent analysis method on fuzzy AHP", European Journal of Operational Research, vol. 95, pp. 649-655, 1996.
15. Cheng C.H., "Evaluating naval tactical missile systems by fuzzy AHP based on the grade value of membership function", European Journal of Operational Research, vol. 96, pp. 343-350,1996.
16. Aydin, S., Kahraman, C., "Multiattribute Supplier Selection Using Fuzzy Analytic Hierarchy Process", International Journal of Computational Intelligence Systems vol. 3, no. 5, pp.553-565, 2010.
17. Zeng. J., Min, A., Smith, N.J., "Application of fuzzy based decision making methodology to construction Project risk assessment", International Journal of Project Management, vol. 25, pp. 589-600, 2007. (Pubitemid 47079918)
18. Liou T.S., Wang, M.J., "Ranking fuzzy numbers with integral value", Fuzzy Sets and Systems, vol. 50, pp. 247-255, 1992.