A framework of search engine use for travel planning

Journal of Travel Research

Volumn 50, Issue 6, 2011, Pages 587-601

  Fesenmaier, Daniel R ^a   Xiang, Zheng ^b   Pan, Bing ^c   Law, Rob ^d  

^a TEMPLE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c School of Business and Economics   (United States)

^d HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

destination marketing; information search; Internet; search engine marketing; tourism marketing; travel planning

Indexed keywords

INTERNET; MARKETING; NUMERICAL MODEL; PLANNING PROCESS; PLANNING SYSTEM; TOURIST BEHAVIOR; TOURIST DESTINATION; TRAVEL BEHAVIOR;

EID: 80455129541     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510385466     Document Type: Article

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