Advertising strategy for outbound travel services

Service Business

Volumn 5, Issue 4, 2011, Pages 361-380

  Kang, Inwon ^a   Cheon, Deokhee ^b   Shin, Matthew M ^c  

^a Kyung Hee University   (South Korea)

^b UTC Tour Inc   (South Korea)

^c CLAREMONT GRADUATE UNIVERSITY   (United States)

Author keywords

Consumer persuasion process; Infomercial; Information search; Media richness; Outbound travel service

Indexed keywords

EID: 80255137038     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-011-0116-8     Document Type: Article

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