Effects of platforms on new product development projects

International Journal of Operations and Production Management

Volumn 31, Issue 11, 2011, Pages 1144-1163

  Pasche, Maximilian ^a   Persson, Magnus ^a   Löfsten, Hans ^a  

^a CHALMERS UNIVERSITY OF TECHNOLOGY   (Sweden)

Author keywords

Manufacturing industries; New product development projects; Product development; Product platforms; Sweden

Indexed keywords

EID: 80054780022     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443571111178475     Document Type: Article

References (31)

1. Baldwin, C.Y. and Woodard, C.J. (2009), "The architecture of platforms: a unified view" in Baldwin, C.Y. and Woodard, C.J. (Eds.), Platforms, Markets and Innovation, Edward Elgar, Cheltenham, pp. 19-44.
2. Bullinger, H.-J., Fremerey, F. and Fuhrberg-Baumann, J. (1995), "Innovative production structures - precondition for a customer-orientated production management" in International Journal of Production Economics, Vol. 41, Nos 1-3, pp. 15-22.
3. Erens, F. and Verhulst, K. (1997), "Architectures for product families" in Computers in Industry, Vol. 33, Nos 2/3, pp. 165-78.
4. Halman, J.I.M., Hofer, A.P. and van Vuuren, W. (2003), "Platform-driven development of product families: linking theory with practice" in Journal of Product Innovation Management, Vol. 20, No. 2, pp. 149-62.
5. House, C. and Price, R. (1991), "The return map: tracking product teams" in Harvard Business Review, January/February, pp. 92-100.
6. Jiao, J. and Tseng, M.M. (2000), "Fundamentals of product family architecture" in Integrated Manufacturing Systems, Vol. 11, No. 7, pp. 469-83.
7. Jiao, J., Simpson, T.W. and Siddique, Z. (2007), "Product family design and platform-based product development: a state-of-the-art review" in Journal of Intelligent Manufacturing, Vol. 18, No. 1, pp. 5-29.
8. Krishnan, V. and Gupta, S. (2001), "Appropriateness and impact of platform-based product development" in Management Science, Vol. 47, No. 1, pp. 52-68.
9. McGrath, M.E. (1995), Product Strategy for High-technology Companies, Irwin, Homewood, IL.
10. Mahmoud-Jouini, S.B. and Lenfle, S. (2010), "Platform re-use lessons from the automotive industry" in International Journal of Operations & Production Management, Vol. 30, No. 1, pp. 98-124.
11. Meyer, M.H. and Lehnerd, A.P. (1997), The Power of Product Platforms: Building Value and Cost Leadership, The Free Press, New York, NY.
12. Meyer, M.H. and Utterback, J.M. (1993), "The product family and the dynamics of core capability" in Sloan Management Review, Vol. 34, No. 3, pp. 29-47.
13. Muffatto, M. (1999a), "Introducing a platform strategy in product development" in International Journal of Product Economics, Vol. 60/61, pp. 145-53.
14. Muffatto, M. (1999b), "Platform strategies in international new product development" in International Journal of Operations & Production Management, Vol. 19, Nos 5/6, pp. 449-59.
15. Pine, B.J. II (1993), Mass Customization: The New Frontier in Business Competition, Harvard Business School Press, Boston, MA.
16. Robertson, D. and Ulrich, K. (1998), "Planning for product platforms" in Sloan Management Review, Vol. 39, No. 4, pp. 19-31.
17. Sanchez, R. (1996), "Strategic product creation: managing new interactions of technology, markets, and organizations" in European Management Journal, Vol. 14, No. 2, pp. 121-38.
18. Sanchez, R. and Mahoney, J.T. (1996), "Modularity, flexibility, and knowledge management in product and organization design" in Strategic Management Journal, Vol. 17, pp. 63-76, (special issue: Knowledge and the Firm, Winter).
19. Sanderson, S. and Uzumeri, M. (1995), "Managing product families: the case of the Sony Walkman" in Research Policy, Vol. 24, No. 5, pp. 761-82.
20. Sawhney, M.S. (1998), "Leveraged high-variety strategies: from portfolio thinking to platform thinking" in Journal of the Academy of Marketing Science, Vol. 26, No. 1, pp. 54-61.
21. Schuh, G., Lenders, M. and Arnoscht, J. (2009), "Focussing product innovation and fostering economies of scale based on adaptive product platforms" in CIRP Annals - Manufacturing Technology, Vol. 58, No. 1, pp. 131-4.
22. Shamsuzzoha, A. and Kekale, T. (2010), "Platform-oriented product development: prospects and limitations" in International Journal of Business Innovation and Research, Vol. 4, No. 3, pp. 179-94.
23. Simpson, T.W. (2004), "Product platform design and customization: status and promise" in Artificial Intelligence for Engineering Design, Analysis and Manufacturing, Vol. 18, No. 1, pp. 3-20.
24. Sköld, M. and Karlsson, C. (2007), "Multibranded platform development: a corporate strategy with multimanagerial challenges" in Journal of Product Innovation Management, Vol. 24, No. 6, pp. 554-66.
25. Smith, P.G. and Reinertsen, D.G. (1998), Developing Products in Half the Time, Wiley, New York, NY.
26. Sundgren, N. (1999), "Introducing interface management in new product family development" in Journal of Product Innovation Management, Vol. 16, pp. 40-51.
27. Tatikonda, M.V. (1999), "An empirical study of platform and derivative product development projects" in Journal of Product Innovation Management, Vol. 16, No. 1, pp. 3-26.
28. Utterback, J.M. (1994), Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change, Harvard Business Press, Boston, MA.
29. Uzumeri, M. and Sanderson, S. (1995), "A framework for model and product family competition" in Research Policy, Vol. 24, pp. 583-607.
30. Wheelwright, S.C. and Clark, K.B. (1992), Revolutionalizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality, The Free Press, New York, NY.
31. Wilhelm, B. (1997), "Platform and modular concept at Volkswagen - their effect on the assembly process" in Wilhelm, B. (Ed.), Transforming Auto Assembly, Springer, Berlin, pp. 146-56.