Multibranded platform development: A corporate strategy with multimanagerial challenges

Journal of Product Innovation Management

Volumn 24, Issue 6, 2007, Pages 554-566

  Sköld, Martin ^a   Karlsson, Christer ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

MULTIBRANDED ARCHITECTURES; MULTIBRANDED PLATFORM DEVELOPMENT; MULTIMANAGERIAL CHALLENGES; TECHNOLOGY MANAGEMENT;

COMPETITIVE INTELLIGENCE; COST EFFECTIVENESS; KNOWLEDGE ACQUISITION; MANAGEMENT SCIENCE; STRATEGIC PLANNING;

PRODUCT DEVELOPMENT;

EID: 35248874341     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2007.00271.x     Document Type: Article

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