Developing green products: Learning from stakeholders

Asia Pacific Journal of Marketing and Logistics

Volumn 10, Issue 1, 1998, Pages 22-43

  Polonsky, Michael Jay ^a   Rosenberger, Philip J ^b   Ottman, Jacquelyn ^c  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

^c J Ottman Consulting Inc   (United States)

Author keywords

Cross cultural studies; Green marketing; Learning organizations; New product development

Indexed keywords

EID: 84993093624     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555859810764454     Document Type: Article

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