The strategic fit between "competitive strategy" and "supply chain strategy" in Indian manufacturing industry: An empirical approach

Measuring Business Excellence

Volumn 15, Issue 2, 2011, Pages 70-89

  Soni, Gunjan ^a   Kodali, Rambabu ^a  

^a BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE   (India)

Author keywords

Competitive strategy; India; Manufacturing industries; Performance measures; Supply chain management

Indexed keywords

EID: 80054020348     PISSN: 13683047     EISSN: None     Source Type: Journal    
DOI: 10.1108/13683041111131637     Document Type: Article

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