Building the supply chain to enable business alignment: Lessons from British American Tobacco (BAT)

Supply Chain Management

Volumn 15, Issue 1, 2010, Pages 10-15

  Godsell, Janet ^a   Birtwistle, Andy ^b   van Hoek, Remko ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b BRITISH AMERICAN TOBACCO   (United Kingdom)

Author keywords

Change management; Supply chain management

Indexed keywords

EID: 75649098660     PISSN: 13598546     EISSN: None     Source Type: Journal    
DOI: 10.1108/13598541011018085     Document Type: Article

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