The consumerist turn in higher education: Policy aspirations and outcomes

Journal of Marketing Management

Volumn 27, Issue 11-12, 2011, Pages 1142-1162

  Naidoo, Rajani ^a   Shankar, Avi ^a   Veer, Ekant ^b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

Consumerism; Higher education; Marketisation; Pierre bourdieu

Indexed keywords

EID: 80053954627     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.609135     Document Type: Article

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