An empirical analysis of factors influencing the adoption of Mobile Instant Messaging in China

International Journal of Mobile Communications

Volumn 9, Issue 6, 2011, Pages 563-583

  Jiang, Guoyin ^a   Deng, Wenjuan ^a,b  

^a HUBEI UNIVERSITY OF ECONOMICS   (China)

^b CENTRAL CHINA NORMAL UNIVERSITY   (China)

Author keywords

MIM; Mobile communication; Mobile instant messaging; Social network; TAM; Technology acceptance model

Indexed keywords

INSTANT MESSAGING; MIM; MOBILE COMMUNICATIONS; SOCIAL NETWORKS; TAM; TECHNOLOGY ACCEPTANCE MODEL;

MESSAGE PASSING; SOCIAL SCIENCES COMPUTING; TELECOMMUNICATION SERVICES; WORLD WIDE WEB;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 80053927994     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2011.042777     Document Type: Article

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