Governmentality at the base-of-the-pyramid

Journal of Macromarketing

Volumn 31, Issue 3, 2011, Pages 236-244

  Bonsu, Samuel K ^a   Polsa, Pia ^b  

^a YORK UNIVERSITY   (Canada)

^b FUDAN UNIVERSITY   (China)

Author keywords

base of the pyramid; Foucault; globalization; governmentality; neoliberalism; post development; poverty

Indexed keywords

EID: 80053181736     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146711407506     Document Type: Article

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