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Volumn 51, Issue 1, 2011, Pages

Guest editorial the shape of marketing research in 2021

Author keywords

[No Author keywords available]

Indexed keywords


EID: 80053031143     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (8)

References (25)
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  • 3
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  • 4
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  • 5
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    • mckinseyquarterly.com, March 2010, accessed on January 11, 2011
    • Chui, Michael, Markus Löffler, and Roger Roberts. "The Internet of Things." mckinseyquarterly.com, March 2010 [URL: http://www.mckinseyquarterly.com/High_Tech/Hardware/The_Internet_of_Things_2538?gp=1 ] accessed on January 11, 2011.
    • The Internet of Things
    • Chui, M.1    Löffler, M.2    Roberts, R.3
  • 6
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  • 7
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    • February
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    • Doyle, P.1    Saunders, J.2
  • 9
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    • The Bottom Line: Marketing and Firm Performance
    • Fine, Leslie M. "The Bottom Line: Marketing and Firm Performance." Business Horizons 52 (2009): 209-214.
    • (2009) Business Horizons , vol.52 , pp. 209-214
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  • 12
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    • Network-based Marketing: Identifying Likely Adopters Via Consumer Networks
    • Hill, Shawndra, Foster Provost, and Chris Volinsky. "Network-based Marketing: Identifying Likely Adopters Via Consumer Networks." Statistical Science 21, 2 (2006): 256-276.
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  • 13
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    • The Rise of Crowdsourcing
    • June
    • Howe, Jeff. "The Rise of Crowdsourcing." Wired Magazine 14, 6 (June) (2006).
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  • 14
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    • Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
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    • Hui, S.1    Fader, P.2    Bradlow, E.3
  • 15
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    • Testing Behavioral Hypotheses Using An Integrated Model of Grocery Store Shopping Path and Purchase Behavior
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  • 16
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    • Neural Correlates of Behavioral Preferences for Culturally Familiar Drinks
    • McClure, Samuel M., Jian Li, Damon Tomlin, Kim S. Cypert, Latane M. Montague, and P. Read Montague. "Neural Correlates of Behavioral Preferences for Culturally Familiar Drinks." Neuron 44, (2004): 379-387.
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    • Crowdsourcing and its Application in Marketing Activities
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.