Measuring attendance: Issues and implications for estimating the impact of free-to-view sports events

International Journal of Sports Marketing and Sponsorship

Volumn 12, Issue 1, 2011, Pages 11-23

  Davies, Larissa ^a   Coleman, Richard ^a   Ramchandani, Girish ^a  

^a SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

Author keywords

Attendance; Free to view events; Sports event evaluation

Indexed keywords

EID: 80052991041     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (27)

1. Chen, C., Stotlar, D.K. & Lin, Y. (2009) Prediction of ticket purchase in professional sport using data mining, International Journal of Sport Management and Marketing, 6(1), 68-86.
2. Coleman, R. (2003) Flora London Marathon 2000-the economic legacy, Journal of Hospitality and Tourism Management, 10 (Supplement) Event Management, 51-73.
3. Collins, A., Jones, C. & Munday, M. (2009) Assessing the environmental impacts of mega sporting events: two options? Tourism Management, 30, 828-837.
4. Crompton, J.L. (1995) Economic impact analysis of sports facilities and events: eleven sources of misapplication, Journal of Sport Management, 9, 14-35.
5. Crompton, J.L. (2001) A guide for undertaking economic impact studies: the Springfest example, Journal of Travel Research, 40, 79-87.
6. Dale, B., van Iwaarden, J., van der Wiele, T. & Williams, R. (2005) Service improvement in a sports environment: a study of spectator attendance. Managing Service Quality, 15(5), 470-484.
7. Funk, D.C., Filo, K., Beaton, A.A. & Pritchard, M. (2009) Measuring the motives of sport event attendance: bridging the academic-practitioner divide to understanding behaviour, Sport Marketing Quarterly, 18(3), 126-138.
8. Gibson, H.J., Qi, C. X. & Zhang, J.J. (2008) Destination image and intent to visit China and the 2008 Beijing Olympic Games, Journal of Sport Management, 22(4), 427-450.
9. Graham, P.J. (1992) A study of the demographic and economic characteristics of spectators attending the U.S. men's clay court championships, Sport Marketing Quarterly, 1(1), 25-30.
10. Gratton, C. & Taylor, P. (2000) Economics of Sport and Recreation. London: E & FN Spon.
11. Jinxia, D. & Mangan, J.A. (2008) Beijing Olympics Legacies: certain intentions and certain and uncertain outcomes, International Journal of the History of Sport, 25(14), 2019-2040.
12. Johnsen, J., Biegert, T., Muller, H. & Elsasser, H. (2004) Sustainability of mega events: challenges, requirements and results. The case-study of the World Ski Championship St. Moritz 2003, Tourism Review, 59(4), 27-36.
13. Lakshman, C. (2008) Conditions for hosting mega-sporting events in Asia: comparing Japan and India, Asian Business and Management, 7(2), 181-200.
14. Lambrecht, K.W., Kaefer, F. & Ramenofsky, S. D. (2009) Sportscape factors Influencing spectator attendance and satisfaction at a Professional Golf Association tournament, Sport Marketing Quarterly, 18(3), 165-172.
15. Porter, P.K. & Fletcher, D. (2008) The economic impact of the Olympic Games: ex ante predictions and ex poste reality, Journal of Sport Management, 22(4), 470-486.
16. Rathke, A. & Ulrich, W. (2008) Economics and the summer Olympics: an efficiency analysis, Journal of Sports Economics, 9(5), 520-537.
17. Sack, A.L., Singh, P. & DiPaolo, T. (2009) Spectator motives for attending professional women's tennis events: linking marketing and Maslow's hierarchy of needs theory, International Journal of Sport Management and Marketing, 6(1), 1-16.
18. Smith, D. (2009) F1 rebels ready to oust Max Mosley in power struggle. Retrieved 15 January 2009 from: http://www.thisislondon.co.uk/standard-sport/article-23709605-f1-rebels-ready-to-oust-max-mosley-in-power-struggle.do
19. Soderman, S. (2008) Mega-sporting events in Asia-impacts on society, business and management: an introduction, Asian Business and Management, 7(2), 147-162.
20. Solberg, H.A. & Preuss, H. (2007) Major sport events and longterm tourism impacts, Journal of Sport Management, 21, 213-234.
21. Sports Council (1995) Measuring sports participation: model survey packages, Centre for Leisure Research, London: Sports Council.
22. Sterken, E. (2006) Growth impact of major sporting events, European Sport Management Quarterly, 6(4), 375-389.
23. Daily Mail (2008) The truth behind modern day attendances: how clubs count on missing fans. Retrieved 15 January 2009 from: http://www.dailymail.co.uk/sport/football/article-1083630/The-truthmodern-day-attendances-How-clubs-count-missing-fans.html (accessed 15 January 2009)
24. UK Sport. (2004) Measuring success 2: the economic impact of major sports events. Retrieved 15 January 2009 from: http://www.uksport.gov.uk/pages/economic_impact_of_major_sports _events/
25. UK Sport. (2006) Measuring success 3: the economic impact of six major sports events supported by the world class events programme. Retrieved 15 January 2009 from: http://www.uksport.gov.uk/assets/File/Measuring%20Success%203 %20-%20Overview%20of%20Findings.pdf
26. Wisden, J. (2009) Lies, damned lies and attendance figures. Retrieved 15 January 2009 from: http://www.wisden.com/default.aspx?id=27
27. Wood, E.H. (2005) Measuring the economic and social impacts of local authority events, International Journal of Public Sector Management, 18(1), pp. 37-53.