The in-store "audience"

Journal of Advertising Research

Volumn 49, Issue 2, 2009, Pages 176-179

  Sorensen, Herb ^a  

^a TNS Sorensen

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67651151523     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090242     Document Type: Article

References (2)

1. Hui, Sam K., Peter Fader, and Eric Bradlow. "The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality." Social Science Research Network, January 1, 2008: [URL: http://ssrn.com/abstract=942570]
2. Schwartz, Barry. The Paradox of Choice: Why More is Less. New York: Ecco, 2004.