Long tail media in the store

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 329-338

  Sorensen, Herb ^a  

^a TNS Sorensen ^*

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Indexed keywords

EID: 56249144821     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080380     Document Type: Article

References (5)

1. Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion, 2006.
2. Hui, Sam K., Peter Fader, and Eric Bradlow. "The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality." January 1, 2008: [URL: http://ssrn.com/abstract-942570].
3. Sorensen, H. "Purchase Selection Behavior Analysis System and Method Utilizing a Visibility Measure." U.S. Patent No. 7,006,982 B2, February 28, 2006.
4. _. "The Science of Shopping." Marketing Research 15, 3 (2003): 30-35.
5. User Interface Engineering. "What Causes Customers to Buy on Impulse?" E-Commerce White Paper, 2001 : [URL: http://www.uie.com/ publications/whitepapers/ImpulseBuying.pdf].