Can brands make us happy? A research framework for the study of brands and their effects on happiness

Advances in Consumer Research

Volumn 36, Issue , 2009, Pages 308-315

  Bettingen, Jean Francois ^a   Luedicke, Marius K ^a  

^a UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052833581     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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