The lost scent of Eastern European wines in Western Europe: A hedonic model applied to the UK market

British Food Journal

Volumn 113, Issue 8, 2011, Pages 1060-1078

  Panzone, Luca A ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

Brand image; Competitive advantage; Eastern Europe; Hedonic modelling; Pricing; United Kingdom; Winemaking; Wines

Indexed keywords

EID: 80052605330     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701111153797     Document Type: Article

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