A cross-country study of signals of brand quality

Journal of Product & Brand Management

Volumn 20, Issue 5, 2011, Pages 333-342

  Agrawal, Jagdish ^a   Grimm, Pamela ^b   Kamath, Shyam ^c   Foscht, Thomas ^d  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b KENT STATE UNIVERSITY   (United States)

^c SAINT MARY'S COLLEGE OF CALIFORNIA   (United States)

^d UNIVERSITY OF GRAZ   (Austria)

Author keywords

Brands; Extrinsic brand cues; Quality; Quality signals; Segments of countries; Standardization versus differentiation

Indexed keywords

EID: 80052584971     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111157865     Document Type: Article

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