Prosocial behaviour in avatar-mediated interaction: The influence of character gender on material versus emotional help-giving

On the Horizon

Volumn 19, Issue 3, 2011, Pages 165-173

  Lehdonvirta, Mika ^a   Lehdonvirta, Vili ^a,b   Baba, Akira ^a  

^a UNIVERSITY OF TOKYO   (Japan)

^b HELSINKI INSTITUTE FOR INFORMATION TECHNOLOGY   (Finland)

Author keywords

Behaviour; Gender; Social interaction; Social networking sites

Indexed keywords

EID: 80052582342     PISSN: 10748121     EISSN: None     Source Type: Journal    
DOI: 10.1108/10748121111163878     Document Type: Article

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