Relationship marketing in supply chain: An empirical analysis in the Brazilian service sector

Journal of Business and Industrial Marketing

Volumn 26, Issue 7, 2011, Pages 524-531

  Vieira, Valter Afonso ^a   Monteiro, Plinio R ^b   Veiga, Ricardo Teixeira ^c  

^a Maringá State University PPA UEM   (Brazil)

^b FUMEC UNIVERSITY   (Brazil)

^c FEDERAL UNIVERSITY OF MINAS GERAIS   (Brazil)

Author keywords

Brazil; Commitment; Relationship marketing; Supply chain management; Trust

Indexed keywords

EID: 80052569216     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111162325     Document Type: Article

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