The implicit measurement of destination image: The application of Implicit Association Tests

Tourism Management

Volumn 33, Issue 1, 2012, Pages 50-52

  Yang, Jie ^a,b   He, Jiaxun ^a   Gu, Yingkang ^b  

^a EAST CHINA NORMAL UNIVERSITY   (China)

^b SHANGHAI SECOND POLYTECHNIC UNIVERSITY   (China)

Author keywords

Destination image; Hong Kong; IAT; Japan

Indexed keywords

COGNITION; IMAGE; MEASUREMENT METHOD; PREFERENCE BEHAVIOR; QUESTIONNAIRE SURVEY; TOURIST BEHAVIOR; TOURIST DESTINATION;

CHINA; HONG KONG; JAPAN;

EID: 80052506394     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.01.022     Document Type: Article

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