World heritage site-is it an effective brand name? A case study of a religious heritage site

Journal of Travel Research

Volumn 50, Issue 5, 2011, Pages 482-495

  Poria, Yaniv ^a   Reichel, Arie ^a   Cohen, Raviv ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

brand equity; heritage; tourism marketing; World Heritage Site

Indexed keywords

HERITAGE TOURISM; RELIGION; TOURIST BEHAVIOR; TRAVEL BEHAVIOR; WORLD HERITAGE SITE;

ISRAEL;

EID: 80051814532     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510379158     Document Type: Article

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