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Volumn , Issue , 2010, Pages 529-542

How High-level Consumer Research Can Create Low-caloric, Pleasurable Food Concepts, Products and Packages

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EID: 80051759937     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/B978-0-12-374387-9.00043-X     Document Type: Chapter
Times cited : (2)

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    • Moskowitz, H. R., Gupton, A., & Beckley, J. H. (2005b). Capturing the algebra of the customer's mind for functional fragrance through pictures, text and decompositional research analyses. In Proceedings of the European Society for Opinion and Marketing Research (ESOMAR) conference - Fragrance research: Unlocking the sensory experience. New York, NY: ESOMAR.
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    • Moskowitz H., Reisner M., Lawlor J.B., Deliza R. Understanding nutritional labeling: Case study: Ice cream. Packaging research in food product design and development 2009, Wiley-Blackwell, Ames, IA. H. Moskowitz, M. Reisner, J.B. Lawlor, R. Deliza (Eds.).
    • (2009) Packaging research in food product design and development
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  • 19
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.