Marketing and the multinational: Extending internalisation theory

Journal of the Academy of Marketing Science

Volumn 39, Issue 4, 2011, Pages 492-508

  Buckley, Peter J ^b   Casson, Mark ^a  

^a UNIVERSITY OF READING   (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Entrepreneurship; Internalisation; Knowledge; Marketing; Multinational; Systems

Indexed keywords

EID: 79961210821     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0243-0     Document Type: Article

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