Brand equity of luxury fashion brands among Chinese and U.S. young female consumers

Journal of East-West Business

Volumn 17, Issue 1, 2011, Pages 48-69

  Jung, Jaehee ^a   Shen, Dong ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Brand equity; Chinese sample; Cultural orientation; Luxury fashion brands

Indexed keywords

CULTURAL CONFLICT; CULTURAL IDENTITY; RETAILING; YOUNG POPULATION;

BEIJING [CHINA]; CHINA; UNITED STATES;

EID: 79961164928     PISSN: 10669868     EISSN: 15286959     Source Type: Journal    
DOI: 10.1080/10669868.2011.598756     Document Type: Article

References (38)

1. Aaker, D. A. 1991. Managing brand equity. New York: Simon & Schuster.
2. Anonymous. 2004. Business: Luxury's new empire; Conspicuous consumption in China. The Economist 371:69.
3. Anonymous. 2007. Branding in China: Luxury looks East. Branding Strategy June 12.
4. Anonymous. 2010. Is a luxury goods consumption tax useful? Beijing Review, June 18. http://www.bjreview.com.cn/quotes/txt/201006/18/content_282535.htm (accessed March 10, 2010).
5. Chaudhuri, A., and M. B. Holbrook. 2001. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing 65:81-93.
6. Chevalier, M., and P. Lu. 2010. Luxury China: Market opportunities and potential. Singapore: Wiley.
7. Cobb-Walgren, C. J., C. Beal, and N. Donthu. 1995. Brand equity, brand preferences, and purchase intent. Journal of Advertising 24:25-40.
8. Eastman, J. K., R. E. Goldsmith, and L. R. Flynn. 1999. Status consumption in consumer behavior: Scale development and validation. Journal of Marketing Theory and Practice 7:41-52.
9. Geert Hofstede Cultural Dimensions. n.d. http://www.geert-hofstede.com/hofstede_dimensions (accessed February 6, 2011).
10. Global Refund. 2009. The Global Refund Perspectives: China. http://www.globalrefund.com (accessed December 14, 2010).
11. Graham, J. L., and Lam, N. M. 2003. The Chinese negotiation. Harvard Business Review October:82-91.
12. Grossman, G. M., and C. Shapiro. 1988. Counterfeit-product trade. The American Economic Review 78:59-75.
13. Groth, J., and S. W. McDaniel. 1993. The exclusive value principle: The basis for prestige pricing. Journal of Consumer Marketing 10:10-16.
14. Gumbel, P. 2008. Luxe in flux. Fortune, September 1, 69-72.
15. Hofstede, G. H. 1980. Culture's consequences: International differences in work related values. Newbury Park, CA: Sage.
16. Hofstede, G. H. 1991. Empirical models of cultural differences. In Contemporary issues in cross-cultural psychology, ed. N. Bleichrodt and P. Drenth, 4-20. Amsterdam, The Netherlands: Swets Publishers.
17. Honigman, D. B. 2008. Big trouble in not-so-little China. Marketing News, March 1, 13-15.
18. Jung, J., and E. Sung. 2008. Consumer-based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea. Journal of Fashion Marketing and Management 12:24-35.
19. Keller, K. L. 1993. Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing 57:1-22.
20. Keller, K. L. 1998. Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, NJ: Prentice Hall.
21. Keller, K. L. 2009. Managing the growth tradeoff: Challenges and opportunities in luxury branding. Journal of Brand Management 16:290-301.
22. Kapferer, J. N. 2001. Reinventing the brand: Can top brands survive the new market realities? London: Kogan Page.
23. Larenaudie, S. R. 2005. Luxury for the people! Not since Japanese consumers began Time, March 8. http://www.time.com/time/2005/style/030105/luxury_for_the_people__24a.html (accessed October 12, 2010).
24. Lau, S. L. 1999. Changing consumer value in a new business environment. In China business: Challenges in the 21st century, ed. H. M. Yau and H. C. Steele, 151-178. Hong Kong: The Chinese University Press.
25. Lu, P. X. 2008. Elite China: Luxury consumer behavior in China. Singapore: Wiley (Asia).
26. Lu, Y., Z. Deng, and B. Wang. 2010. Exploring factors affecting Chinese consumers' usage of short message service for personal communication. Information Systems Journal 20 (2): 183-208.
27. Marcoux, J. S., P. Filiatrault, and E. Cheron. 1997. The attitudes underlying preferences of young urban educated Polish consumers towards products made in western countries. Journal of International Consumer Marketing 9:5-29.
28. McCracken, G. 1988. Culture and consumption. Bloomington, IN: University Press.
29. Movius, L. 2008. Brand awareness: Luxe buying said on rise in China. Women's Wear Daily 196 (2): 12.
30. Okonkwo, U. 2009. Sustaining the luxury brand on the Internet. Journal of Brand Management 16:302-310.
31. Oyserman, D., M. Kemmelmeier, and H. Coon. 2002. Cultural psychology, a new look: Reply to Bond (2002), Fiske (2002), Kitayma (2002), and Miller (2002). Psychological Bulletin 128:110-117.
32. Terpstra, V., and K. David. 1991. The cultural environment of international business. 2nd ed. Cincinnati, OH: Southwestern.
33. Veblen, T. 1934. The theory of the leisure class. Newark, NY: Random House.
34. Vigneron, F., and L. W. Johnson. 1999. A review and a conceptual framework of prestige-seeking consumer behavior. Academy of Marketing Science Review 1999 (1): 1-15.
35. Wiedmann, K.-P., N. Hennigs, and A. Siebels. 2007. Measuring consumers' luxury value perception: A cross-cultural framework. Academy of Marketing Science Review 7:1-21.
36. Wong, H. Y., and B. Merrilees. 2007. Multiple roles for branding in international marketing. International Marketing Review 24:384-408. doi:10.1108/02651330710760982.
37. Yoo, B., and N. Donthu. 2001. Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research 52:1-14.
38. Yoo, B., and N. Donthu. 2002. The effects of marketing education and individual cultural values on marketing ethics of students. Journal of Marketing Education 24:92-103.