Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

Journal of Marketing Management

Volumn 27, Issue 7-8, 2011, Pages 854-868

  Eser, Zeliha ^a   Isin, F Bahar ^a   Tolon, Metehan ^b  

^a BASKENT UNIVERSITY   (Turkey)

^b GAZI UNIVERSITY   (Turkey)

Author keywords

Electroencephalography; Exploratory research; Marketing academics; Marketing professionals; Neurologists; Perceptions of neuromarketing

Indexed keywords

EID: 79960878188     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672571003719070     Document Type: Article

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