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Volumn 61, Issue 1, 2010, Pages 70-86

Living in the buckle: Promoting LGBT outreach services in conservative urban/rural centers

Author keywords

Bisexual; Conservative; Gay; Lesbian; Marketing; Outreach; Rural; Transgender

Indexed keywords


EID: 79960551694     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970903398010     Document Type: Article
Times cited : (12)

References (16)
  • 1
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    • Buying power of gay men and lesbians, Retrieved from
    • Buying power of gay men and lesbians. (2008). Out Gay Life. Retrieved from http://outgaylife.com/gay-business/brands-branding/buying-power-gay-men-lesbians/
    • (2008) Out Gay Life
  • 2
    • 34247564877 scopus 로고
    • The rhetoric of identification and the study of organizational communication
    • Cheney, G. (1983). The rhetoric of identification and the study of organizational communication. Quarterly Journal of Speech, 69, 143-158.
    • (1983) Quarterly Journal of Speech , vol.69 , pp. 143-158
    • Cheney, G.1
  • 7
    • 85011781765 scopus 로고    scopus 로고
    • From no go to no logo: Lesbian lives and rights in Chatelaine
    • Freeman, B. M. (2006). From no go to no logo: Lesbian lives and rights in Chatelaine. Canadian Journal of Communication, 31, 815-841.
    • (2006) Canadian Journal of Communication , vol.31 , pp. 815-841
    • Freeman, B.M.1
  • 8
    • 84928837029 scopus 로고
    • The contested closet: The ethics and politics of outing
    • Gross, L. (1991). The contested closet: The ethics and politics of outing. Critical Studies in Mass Communication, 8, 352-388.
    • (1991) Critical Studies in Mass Communication , vol.8 , pp. 352-388
    • Gross, L.1
  • 9
    • 24644457611 scopus 로고    scopus 로고
    • The past and future of gay, lesbian, bisexual, and transgender studies
    • Gross, L. (2005). The past and future of gay, lesbian, bisexual, and transgender studies. Journal of Communication, 55, 508-528.
    • (2005) Journal of Communication , vol.55 , pp. 508-528
    • Gross, L.1
  • 10
    • 44949130718 scopus 로고    scopus 로고
    • Beliefs about the origins of homosexuality and support for gay rights: An empirical test of attribution theory
    • Haider-Markel, D. P., & Joslyn, M. R. (2008). Beliefs about the origins of homosexuality and support for gay rights: An empirical test of attribution theory. Public Opinion Quarterly, 72, 291-310.
    • (2008) Public Opinion Quarterly , vol.72 , pp. 291-310
    • Haider-Markel, D.P.1    Joslyn, M.R.2
  • 11
    • 79960521043 scopus 로고    scopus 로고
    • Attitudes and communication of homophobia in fraternities: Separating the impact of social adjustment function from hetero-identity concern
    • Hall, J. A., & La France, B. H. (2007). Attitudes and communication of homophobia in fraternities: Separating the impact of social adjustment function from hetero-identity concern. Communication Quarterly, 55, 39-60.
    • (2007) Communication Quarterly , vol.55 , pp. 39-60
    • Hall, J.A.1    la France, B.H.2
  • 13
    • 71549150876 scopus 로고    scopus 로고
    • "We're too afraid of these imaginary tensions": Student organizing in lesbian, gay, bisexual and transgender campus communities
    • Meyer, M. D. E. (2004). "We're too afraid of these imaginary tensions": Student organizing in lesbian, gay, bisexual and transgender campus communities. Communication Studies, 55, 499-514.
    • (2004) Communication Studies , vol.55 , pp. 499-514
    • Meyer, M.D.E.1
  • 14
    • 18844432825 scopus 로고    scopus 로고
    • Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream
    • Oakenfull, G. K., & Greenlee, T. B. (2005). Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream. Psychology & Marketing, 22, 421-439.
    • (2005) Psychology & Marketing , vol.22 , pp. 421-439
    • Oakenfull, G.K.1    Greenlee, T.B.2
  • 15
    • 56149094494 scopus 로고    scopus 로고
    • Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media
    • Oakenfull, G. K., McCarthy, M. S., & Greenlee, T. B. (2008). Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media. Journal of Advertising Research, 48, 191-198.
    • (2008) Journal of Advertising Research , vol.48 , pp. 191-198
    • Oakenfull, G.K.1    McCarthy, M.S.2    Greenlee, T.B.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.