How managers make sourcing decisions about low cost regions: Insights from perceptual mapping

Industrial Marketing Management

Volumn 40, Issue 5, 2011, Pages 796-804

  Maltz, Arnold ^a   Carter, Joseph R ^a   Maltz, Elliot ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b WILLAMETTE UNIVERSITY   (United States)

Author keywords

Developing markets; Integration; Marketing; Purchasing; Sourcing

Indexed keywords

EID: 79960429921     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.01.003     Document Type: Article

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