Do consumers make too much effort to save on cheap items and too little to save on expensive items?: Experimental results and implications for business strategy

American Behavioral Scientist

Volumn 55, Issue 8, 2011, Pages 1077-1098

  Azar, Ofer H ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Consumption; Rational choice theory; Relative thinking

Indexed keywords

EID: 79960320646     PISSN: 00027642     EISSN: 15523381     Source Type: Journal    
DOI: 10.1177/0002764211407902     Document Type: Article

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