Do people think about absolute or relative price differences when choosing between substitute goods?

Journal of Economic Psychology

Volumn 32, Issue 3, 2011, Pages 450-457

  Azar, Ofer H ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Behavioral decision making; Consumer behavior; Loss aversion; Product differentiation

Indexed keywords

EID: 79956024919     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2011.03.010     Document Type: Article

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