Fostering future purchase intentions through website interactivity: The mediating role of consumer trust

Advances in Information Sciences and Service Sciences

Volumn 3, Issue 5, 2011, Pages 210-219

  Belanche, Daniel ^a   Casaló, Luis V ^a   Guinalíu, Miguel ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

E commerce; Future purchase intentions; Interactivity; Online consumer behavior; Trust

Indexed keywords

BEHAVIORAL INTENTION; CONSUMER PERCEPTION; CUSTOMERBASE; INDIRECT EFFECTS; INTERACTIVITY; MANAGERIAL IMPLICATIONS; ONLINE CONSUMER BEHAVIOR; ONLINE INTERACTIVITY; PURCHASE INTENTION; TRUST;

ELECTRONIC COMMERCE;

SALES;

EID: 79960124264     PISSN: 19763700     EISSN: None     Source Type: Journal    
DOI: 10.4156/aiss.vol3.issue5.24     Document Type: Article

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