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Volumn 13, Issue 2, 2010, Pages 297-299

Food packaging: The medium is the message

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CHILD; CHILD PSYCHOLOGY; DECISION MAKING; FOOD PACKAGING; HUMAN; INTERPERSONAL COMMUNICATION; MARKETING; METHODOLOGY;

EID: 77449112176     PISSN: 13689800     EISSN: 14752727     Source Type: Journal    
DOI: 10.1017/S1368980009993168     Document Type: Note
Times cited : (94)

References (18)
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    • The importance of packaging attributes: A conjoint analysis approach
    • Silayoi P & Speece M (2007) The importance of packaging attributes: a conjoint analysis approach. Eur J Mark 41, 1495-1517.
    • (2007) Eur J Mark , vol.41 , pp. 1495-1517
    • Silayoi, P.1    Speece, M.2
  • 4
    • 84986083367 scopus 로고    scopus 로고
    • Children's visual memory of packaging
    • McNeal JU & Ji MF (2003) Children's visual memory of packaging. J Consum Mark 20, 400-427.
    • (2003) J Consum Mark , vol.20 , pp. 400-427
    • McNeal, J.U.1    Ji, M.F.2
  • 5
    • 26244459102 scopus 로고    scopus 로고
    • Critical issues in packaged food business
    • Ahmed A, Ahmed N & Salman A (2005) Critical issues in packaged food business. Br Food J 107, 760-780.
    • (2005) Br Food J , vol.107 , pp. 760-780
    • Ahmed, A.1    Ahmed, N.2    Salman, A.3
  • 7
    • 49249095889 scopus 로고    scopus 로고
    • Marketing fun food: A profile and analysis of supermarket food messages targeted at children
    • Elliott C (2008) Marketing fun food: a profile and analysis of supermarket food messages targeted at children. Can Public Policy 34, 259-274.
    • (2008) Can Public Policy , vol.34 , pp. 259-274
    • Elliott, C.1
  • 8
    • 84986097727 scopus 로고    scopus 로고
    • Packaging of children's breakfast cereal: Manufacturers versus children
    • Hill H & Tilley J (2002) Packaging of children's breakfast cereal: manufacturers versus children. Br Food J 104, 766-777.
    • (2002) Br Food J , vol.104 , pp. 766-777
    • Hill, H.1    Tilley, J.2
  • 10
    • 84986131187 scopus 로고    scopus 로고
    • Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure
    • Silayoi P & Speece M (2004) Packaging and purchase decisions: an exploratory study on the impact of involvement level and time pressure. Br Food J 106, 607-628.
    • (2004) Br Food J , vol.106 , pp. 607-628
    • Silayoi, P.1    Speece, M.2
  • 11
    • 77954202955 scopus 로고    scopus 로고
    • Healthy food looks serious': How children interpret packaged food products
    • Elliott C (2009) 'Healthy food looks serious': how children interpret packaged food products. Can J Commun 34, 359-380.
    • (2009) Can J Commun , vol.34 , pp. 359-380
    • Elliott, C.1
  • 13
    • 1342303656 scopus 로고
    • Healthy food products for children: Packaging and mothers' purchase decisions
    • Gelperowic R & Beharrell B (1994) Healthy food products for children: packaging and mothers' purchase decisions. Br Food J 96, 11, 4-8.
    • (1994) Br Food J , vol.96 , Issue.11 , pp. 4-8
    • Gelperowic, R.1    Beharrell, B.2
  • 14
    • 35748937685 scopus 로고    scopus 로고
    • Regulating and litigating in the public interest: Regulating food marketing to young people worldwide: Trends and policy drivers
    • Hawkes C (2007) Regulating and litigating in the public interest: regulating food marketing to young people worldwide: trends and policy drivers. Am J Public Health 97, 1962-1973.
    • (2007) Am J Public Health , vol.97 , pp. 1962-1973
    • Hawkes, C.1
  • 17
    • 77954198964 scopus 로고    scopus 로고
    • (accessed December 2009)
    • The Coca Cola Company (2006-2009) FAQs - Advertising and Marketing to Children Policy. http://www.thecocacolacompany. com/contactus/faq/advertising- marketing- children.html (accessed December 2009).
    • (2006) FAQs - Advertising and Marketing to Children Policy


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.