Quit and Win contests: A social marketing success story

Social Marketing Quarterly

Volumn 13, Issue 1, 2007, Pages 31-52

  Lavack, Anne M ^a   Watson, Lisa ^a   Markwart, Julie ^a  

^a UNIVERSITY OF REGINA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959817281     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000601163499     Document Type: Review

References (38)

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