Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

European Journal of Operational Research

Volumn 214, Issue 2, 2011, Pages 246-255

  Sheu, Jiuh Biing ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Channel coordination; Promotional effect; Revenue sharing; Supply chain management

Indexed keywords

ANALYTICAL RESULTS; BASIC MODELS; CHANNEL COORDINATION; DEMAND PATTERN; DISTRIBUTION CHANNEL; DYNAMIC PRICE; ECONOMIC INCENTIVE; EQUILIBRIUM BEHAVIOR; EQUILIBRIUM SOLUTIONS; ILLUSTRATIVE EXAMPLES; LOGISTICS OPERATIONS; PRICE PROMOTIONS; PRICING STRATEGY; PROMOTIONAL EFFECT; RETAIL PRICE; REVENUE SHARING CONTRACTS; REVENUE-SHARING; STACKELBERG GAMES; SUPPLY CHAIN COORDINATION; TWO STAGE;

COMMERCE; COSTS; CUSTOMER SATISFACTION; LOGISTICS; PROFITABILITY; SALES; SUPPLY CHAIN MANAGEMENT;

ECONOMICS;

EID: 79959754744     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2011.04.031     Document Type: Article

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