Six ways to make web 2.0 work

McKinsey Quarterly

Volumn , Issue 2, 2009, Pages 65-73

  Chui, Michael ^a   Miller, Andy ^b   Roberts, Roger P ^b  

^a MCKINSEY AND COMPANY   (United States)

^b Silicon Valley Office   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67149120891     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

1. Scott C. Beardsley, Bradford C. Johnson, and James M. Manyika, "Competitive advantage from better interactions," mckinseyquarterly. com, May 2006.
2. Building the Web 2.0 Enterprise: McKinsey (ilohal Survey Results," mckinseyquarterly.com, July 2008.
3. See Hayagreeva Rao, Robert Sutton, and Allen I'. Webb, "Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird," mckinseyquarterly.com, April 2008.
4. Exceptions exist tor harnessing information markets and searching crowd expertise, where formal incentives are an essential part of the mechanism for participation.
5. See Renée Dye, "The promise of prediction markets: A roundtable," mckinseyquarterly.com, April 2008; and the video "Betting on prediction markets," mckinseyquarterly.com, November 2007.