Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies

International Marketing Review

Volumn 28, Issue 3, 2011, Pages 291-312

  Yeoh, Poh Lin ^a  

^a BENTLEY UNIVERSITY   (United States)

Author keywords

India; International business; Multinational companies; Pharmaceuticals industry

Indexed keywords

EID: 79959255833     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111132866     Document Type: Article

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