Investigating issues and challenges for customer involvement in business services innovation

Journal of Business and Industrial Marketing

Volumn 26, Issue 5, 2011, Pages 368-376

  Nicolajsen, Hanne Westh ^a   Scupola, Ada ^b  

^a AALBORG UNIVERSITY   (Denmark)

^b ROSKILDE UNIVERSITY   (Denmark)

Author keywords

Case studies; Customer involvement; Customer services quality; Engineering consulting; Quality improvement; Radical innovation; Scandinavia; Service innovation

Indexed keywords

EID: 79958764139     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621111144424     Document Type: Article

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