Conjoint analysis for improving the e-book reader in the Korean market

Expert Systems with Applications

Volumn 38, Issue 10, 2011, Pages 12923-12929

  Min, Sim Hong ^a   Kim, Hee Young ^a   Kwon, Yong Jin ^a   Sohn, So Young ^a  

^a Yonsei University   (South Korea)

Author keywords

Conjoint analysis; e Book; e Book reader; Kano model; Korean preference

Indexed keywords

CONJOINT ANALYSIS; E-BOOK; E-BOOK READER; KANO MODEL; KOREAN PREFERENCE;

COMMERCE; ELECTRONIC DOCUMENT EXCHANGE; LIQUID CRYSTAL DISPLAYS; THIN FILM TRANSISTORS;

ELECTRONIC PUBLISHING;

EID: 79957970350     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2011.04.087     Document Type: Article

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