The role of dynamic digital menu boards in consumer decision making

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2011, Pages 1693-1698

  Peters, Anicia ^a   Mennecke, Brian ^b  

^a Virtual Reality Applications Center   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Consumer decision making; Digital signage; Dynamic digital menu boards; Information overload; Vividness

Indexed keywords

COMMERCE; COSTS; DECISION MAKING; HUMAN COMPUTER INTERACTION; SALES; THREE DIMENSIONAL COMPUTER GRAPHICS; THREE DIMENSIONAL DISPLAYS;

COGNITIVE LOADS; CONSUMER DECISION MAKING; DECISIONS MAKINGS; DIGITAL SIGNAGE; DYNAMIC DIGITAL MENU BOARD; INFORMATION OVERLOADS; MENU BOARDS; PUBLIC SPACE; SIMPLE++; VIVIDNESS;

STEREO IMAGE PROCESSING;

EID: 79957929256     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1979742.1979830     Document Type: Conference Paper

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