Food neophobia and the adoption of new food products

Nutrition and Food Science

Volumn 41, Issue 3, 2011, Pages 201-209

  Johns, Nick ^a   Edwards, John S A ^b   Hartwell, Heather ^b  

^a WALDEN UNIVERSITY   (United States)

^b BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Fear; Food products; Marketing strategy; New products

Indexed keywords

EID: 79957856972     PISSN: 00346659     EISSN: None     Source Type: Journal    
DOI: 10.1108/00346651111132475     Document Type: Article

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