An empirical analysis of the impact of online reviews on product sales in the Chinese context

Proceedings - International Conference on Advanced Information Networking and Applications, AINA

Volumn , Issue , 2011, Pages 183-190

  Fang, Hui ^a   Zhu, Qinghua ^b   Zhang, Jie ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b NANJING UNIVERSITY   (China)

Author keywords

Effect on e commerce; Empirical analysis; Information search; Information sharing; Online review system

Indexed keywords

E-COMMERCE; EMPIRICAL ANALYSIS; INFORMATION SEARCH; INFORMATION SHARING; ONLINE REVIEW SYSTEM;

DECISION MAKING; ENGINEERING RESEARCH; INFORMATION DISSEMINATION; INFORMATION RETRIEVAL; SALES;

ONLINE SYSTEMS;

EID: 79957689772     PISSN: 1550445X     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/AINA.2011.43     Document Type: Conference Paper

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