Segmenting visitors to battlefield sites: International visitors to the former demilitarized zone in Vietnam

Journal of Travel and Tourism Marketing

Volumn 28, Issue 4, 2011, Pages 451-463

  Le, Diem Trinh Thi ^a   Pearce, Douglas G ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Battlefield tourism; Cluster analysis; Factor analysis; Market segmentation; Motivation; Vietnam

Indexed keywords

EID: 79957659694     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2011.571583     Document Type: Article

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