Sweetness Preferences for a Sports-drink among US and Asian Consumers

Food Science and Biotechnology

Volumn 19, Issue 2, 2010, Pages 349-360

  Chung, Seo Jin ^a   McDaniel, Mina R ^b   Lundahl, David S ^c  

^a Seoul Women University   (South Korea)

^b OREGON STATE UNIVERSITY   (United States)

^c InsightsNow Inc   (United States)

Author keywords

Consumer acceptance; Cross cultural; Expectation; Information; Sportsdrink

Indexed keywords

CONSUMER ACCEPTANCE; CROSS-CULTURAL; EXPECTATION; INFORMATION; SPORTSDRINK;

INTERNATIONAL TRADE;

OPTIMIZATION;

CITRUS LIMON;

EID: 79957636709     PISSN: 12267708     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10068-010-0050-x     Document Type: Article

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