Competitive factors of the agro-food E-commerce

Journal of Food Products Marketing

Volumn 17, Issue 2-3, 2011, Pages 241-260

  Bodini, Antonella ^a   Zanoli, Raffaele ^b  

^a INEA: National Institute of Agricultural Economics   (Italy)

^b UNIVERSITÀ POLITECNICA DELLE MARCHE   (Italy)

Author keywords

Agro food; Customer satisfaction analysis; E commerce; Gap analysis; Online wine market; Usability testing

Indexed keywords

EID: 79957477653     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454446.2011.548696     Document Type: Article

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