Construction of on-line consumer behavior models: A comparative study of industries in Taiwan

International Journal of Commerce and Management

Volumn 18, Issue 2, 2008, Pages 123-149

  Lin, Wen Bao ^a  

^a NATIONAL FORMOSA UNIVERSITY   (Taiwan)

Author keywords

Brand image; Consumer behavior; Electronic commerce; Individual perception; Service quality; Taiwan

Indexed keywords

EID: 79956347583     PISSN: 10569219     EISSN: 17588529     Source Type: Journal    
DOI: 10.1108/10569210810895221     Document Type: Article

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