Acceptance and rejection of mobile TV among young adults: A case of college students in South Korea

Telematics and Informatics

Volumn 28, Issue 4, 2011, Pages 239-250

  Lee, Hyunjoo ^a   Kim, Daejoong ^b   Ryu, Jungho ^c   Lee, Sungjoon ^d  

^a Konkuk University   (South Korea)

^b UNIVERSITY AT BUFFALO   (United States)

^c Internet Election News Deliberation Commission (IENDC) at National Election Commission   (South Korea)

^d Yonsei University   (South Korea)

Author keywords

Adoption intention; Adoption rate; Digital Multimedia Broadcasting; Innovativeness; Media use behavior; Mobile TV; Uses and gratifications; Value based adoption

Indexed keywords

ADOPTION INTENTION; ADOPTION RATE; DIGITAL MULTIMEDIA BROADCASTING; INNOVATIVENESS; MEDIA USE BEHAVIOR; MOBILE TV; USES AND GRATIFICATIONS; VALUE-BASED;

DECODING; STUDENTS;

BEHAVIORAL RESEARCH;

EID: 79956143952     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tele.2010.04.002     Document Type: Article

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