Social influences on terrestrial and satellite Mobile-TV adoption in Korea: Affiliation, positive self-image, and perceived popularity

JMM International Journal on Media Management

Volumn 11, Issue 2, 2009, Pages 49-60

  Kwon, Kyounghee Hazel ^a   Chon, Bum Soo ^b  

^a UNIVERSITY AT BUFFALO   (United States)

^b Hanyang University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 75249102387     PISSN: 14241277     EISSN: 14241250     Source Type: Journal    
DOI: 10.1080/14241270902756419     Document Type: Article

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