Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television

New Media and Society

Volumn 8, Issue 5, 2006, Pages 773-800

  Chan Olmsted, Sylvia M ^a   Chang, Byeng Hee ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b Sungkyunkwan University   (South Korea)

Author keywords

Digital television; DTV; HDTV; Innovation adoption; New media

Indexed keywords

EID: 33748806562     PISSN: 14614448     EISSN: 14617315     Source Type: Journal    
DOI: 10.1177/1461444806067588     Document Type: Article

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